Create Content for Your Nonprofit Website People Will Actually Read
You’ve got a lot to say about your nonprofit. You do a lot of good, and you want to let your website visitors know about it. You also want to make sure your visitors have everything they need to get...
View ArticleGet Your Nonprofit’s Most Important Content Noticed
Your nonprofit has a lot of unique and important features to it, and you want people to know about them. It’s tempting to throw them all in your website’s main navigation so they won’t be missed, but...
View Article23 Blog Post Ideas for Why Your Nonprofit’s Work Matters
Your nonprofit is meeting a need. Your blog is an opportunity to highlight that need and how you’re addressing it. Inspire potential supporters by sharing stories, information, news and updates that...
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3 Crucial Elements of Any Content Strategy for Nonprofits
The assertion “content is king” has been kicked around the digital world for a while. Some people believe it, others not so much. As the writer and content strategist over here, I am definitely a...
View ArticleHow to Increase Your Nonprofit’s Blog Traffic
You know your blog has the potential to really benefit your nonprofit. You’ve heard blogs can drive traffic and help establish your authority. It very well may be why you have one in the first place....
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5 Inspiring Nonprofit Get Involved Pages
Maybe it’s because I like everything to be super organized, but I love when nonprofit websites have a Get Involved section. There’s something to be said for giving people options, and for keeping them...
View ArticleIs Your Donate Page Donor-Friendly?
The idea of your Donate page not being donor-friendly is pretty crazy, but you’d be surprised how often it happens. It’s easy to get wrapped up in internal priorities and forget to consider what the...
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Formatting Your Nonprofit’s Website Content
People say that you eat with your eyes first, and that the best dishes are ones that look beautiful, too. The same can be said for website content. When you consume content on a website, you are not...
View Article8 Tips to Get More Out of Your Nonprofit’s Blog
Blogging can be a beautiful thing. Not only is it a great way to establish your authority, but even more importantly, it’s an ongoing opportunity for you to share new, helpful information with your...
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Using Giving Levels to Drive Donations
“Fill in the blank” and “name your amount” aren’t just things you hear on a game show. Many nonprofits make this open-ended offer on their donation pages. It can be less pushy and unrestricted. But who...
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4 Tips to Optimize Your Signup Forms
Persuasive and painless. This one-two punch can be a good way to think about crafting signup forms to grow your list of subscribers. It’s about immediately drawing people in and then making the signup...
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How to Use Microcopy to Drive Website Visitors to Act
When it comes to web content, sometimes it’s worth sweating the small stuff. Like really small stuff that you probably never noticed or paid much attention to on a website. How much have you thought...
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How Content Curation Can Benefit Your Nonprofit
In a perfect world, we could churn out good content marketing with ease and time to spare. But we know the reality is that producing good content requires time and effort you’re likely short on. The...
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How Your Nonprofit Can Leverage Content Curation
When you can’t create, curate. Tapping into other resources to provide content can be great for your nonprofit and your audience. Our first part of this series laid out the definition and benefits of...
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4 Nonprofits with Awesome Blogs
What goes into making a great blog? Posting frequently is one thing. Great content is another. We’ve provided ways a blog can help your nonprofit website and tips and inspiration. But we’re going to...
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4 Ways Photo Essays Can Benefit Your Nonprofit
Photo essays can be an extremely powerful medium to tell your nonprofit’s story. People respond strongly to visuals, and a photo essay done well can elicit that strong reaction. This reaction can lead...
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How to Make a Photo Essay for Your Nonprofit
Photo essays seem like a daunting undertaking accomplished only by the massively creative unicorns living in our midst. They’re popular among the New York Times and Times of the world. However, you can...
View ArticleHow to Write an About Us Page for Your Nonprofit
About Us pages have a tendency to stump people. It’s the equivalent of the job interview question, “Tell me about yourself,” and seems to elicit the same amount of dread. Talking or writing about...
View ArticleFind Your Voice in Writing on Your Nonprofit Blog
Your voice is what makes your writing your own. It’s a distinct personality that is present in your writing, indicating to others that you, and not Ernest Hemingway, Jane Austen, or Stephen King, wrote...
View Article5 Tips for Writing an Effective Nonprofit Staff Page
People give to people. That’s an adage many nonprofits swear by, and for good reason. The lifeblood of volunteers and the generosity of donors can depend a lot on how well a nonprofit can make...
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