5 Content Questions to Ask Before a Website Redesign
Keeping content at the forefront of your website project should be the rule rather than the exception. Content strategy isn’t just a lift-and-shift, copy and paste job from the old site to the new one....
View ArticleA 7-Point Blog Post Checklist Before You Publish
Brainstorming, outlining, drafting, optimizing, editing. Writing a blog can be an intensive, time-consuming process. By the time you’re done, you should (rightfully) feel relieved and accomplished. But...
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How Visual Storytelling Ideas Can Connect With Your Audience
When you’re telling your nonprofit’s story – from your mission to the people behind the scenes – there’s always a good opportunity to show rather than tell. When done right, visual storytelling can...
View ArticleHow to Achieve Consistency in Writing
When you have content in lots of different places, it can be a challenge to maintain consistency in writing. But, it’s a necessary challenge. A writing voice that varies from medium to medium, or even...
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21 Examples of Nonprofit Websites With Amazing Content
Educate. Motivate. Entertain. Content serves many purposes on a nonprofit website and can take many forms, from text and videos to interactive graphics. Get tips and inspiration for your organization...
View Article7 Qualities of a Great Nonprofit Blog Post Title
Struggling with getting readers to your blog? It’s a common problem we’ve seen with a wide variety of nonprofits. But before you give up on blogging altogether, consider adjusting the way you write the...
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Case Stories: How to Create and Use Them in Nonprofit Marketing
You’ve probably heard that storytelling is a critical part of demonstrating your nonprofit’s impact and strengthening confidence in your mission. But even a great story might not give your supporters...
View ArticleModerating Nonprofit Blog Post Comments
Say you post a story about a community member with a strong connection with your cause that you know will resonate with your supporters. When you have a commenting feature on your blog, your readers...
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How to Leverage Your Nonprofit Website for Thought Leadership Marketing
Have you been wondering how to position your organization or a member of your executive team as a thought leader? There are many online and offline ways to work toward this goal—from public relations...
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No More Blank Pages: How to Write Website Content for a New Nonprofit Program
When I’m working with a client to launch a new website, one of the more difficult copywriting tasks tends to be coming up with a full page of content for a new program or service. You can definitely...
View ArticleWhy Your Website is the Best Place for Online Event Registration
Is your nonprofit website ready for a party? How about an upcoming fundraiser, community gathering or a free workshop? If your organization sends people away from your website to complete online event...
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How Does Blogging Work? Getting Started At Your Nonprofit
Blogs have come a long way over the years, from low-tech personal diaries to hipster enclaves. But how does blogging work for nonprofits? And is it really something you should start doing as part of...
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WordPress 5.0 Update: Transitioning to the New Content Editor
Perhaps you’ve heard the news. In December, WordPress launched their 5.0 version, and it includes a pretty big change. *Hint* you’re going to have to learn a new way to format your content. But...
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5 Fundamental and Incredibly Exciting Rules for Internal Website Links
Making great web content for your nonprofit doesn’t mean putting together fancy graphics and clever copy. In reality, one of the most common website mistakes we encounter is a seemingly small detail:...
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9 Examples of Donor-Friendly “Ways to Give” Pages
Has your organization’s list of giving options grown beyond a simple donation form? When you get to a point where you want to tell supporters about things like bequests, matching gifts, sponsorships,...
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Nonprofit Landing Pages: Essential Elements & Management Tips for Non-Designers
When you have a big annual event, advocacy effort or fundraising campaign, creating a landing page for it on your website can simplify your marketing by sending people to a central location. And like...
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How to Make an Event Landing Page for Your Nonprofit’s Website
From annual galas and conferences to award ceremonies and community picnics, your nonprofit’s website should be a crucial part of selling tickets or filling seats. Event landing pages serve as the...
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How to Create a Nonprofit Case Study [Template & Examples]
Show your impact. Show supporters how you help. Let supporters know how their donations and volunteer hours are making a difference. I know you’ve heard all of this a million times. And a nonprofit...
View ArticleNonprofit Capacity Building: 4 Ways to Create Capacity With Your Website
Does it feel like there just aren’t enough hours in the day to tackle everything on your ever-growing to-do list? Nonprofit capacity building is important for just about all nonprofit marketers we...
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How to Power a Crisis Communication Plan With Your Nonprofit’s Website
Whether it’s COVID-19, a different public health issue, facility closure, natural disaster or other emergencies, your nonprofit’s website should serve as a go-to hub for information about your...
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